Terms of Website Use

This website is operated by Archetype AI Ltd, registered in England & Wales, company no. 16439279, registered office 3rd Floor, 86–90 Paul Street, London EC2A 4NE. By accessing or using the site you accept these terms. If you do not accept them, please do not use the site.

All content on this site — including Signals articles, frameworks, diagnostics and page copy — is owned by or licensed to Archetype AI Ltd and is protected by copyright. You may read, share and quote it with attribution, but you may not republish it wholesale or use it commercially without our written permission.

Content is published for general information. It is not advice on your specific circumstances and should not be relied on as such.

The site and its content are provided "as is". We make no warranty that the content is accurate, complete or current, or that the site will be available uninterrupted.

Any figures produced by the AI audit diagnostic are modelled illustrations based on the answers you provide and generic assumptions. They are indicative only, are not a forecast, valuation or guarantee of any outcome, and should not be used as the sole basis for a business decision.

To the fullest extent permitted by law, we exclude liability for any loss of profit, revenue, business, opportunity, goodwill or data, and for any indirect or consequential loss arising from use of this site or reliance on its content. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

These terms cover use of the website only. Any paid work — advisory, audits, training or Academy courses — is governed by a separate signed terms-of-engagement document agreed with the client. Where the two conflict, the signed engagement terms take precedence for that work.

These terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute arising from them.

Questions about these terms can be sent via our contact form or to hello@archetype-ai.co.uk. See also our Privacy Policy.