About
Built by someone who has done this from the inside.
Most consultants talk about AI transformation. Harriet has lived it — from the inside of one of the most relationship-driven, risk-averse institutions in financial services.
Founder
Harriet Bishop
Founder, Archetype
Harriet Bishop founded Archetype after senior roles across strategy consulting, private equity advisory and AI leadership at some of the most demanding institutions in financial services.
Her background spans BCG, EY-Parthenon and a leading global independent financial advisory firm specialising in M&A, strategic advisory, financing, wealth management and investment services, where she worked at the intersection of commercial strategy and AI adoption — advising leadership teams, building governance frameworks and translating complex technology into decisions organisations could actually act on.
Before that she was Product and Strategy Lead at ModelML, a Y Combinator-backed AI startup, giving the Archetype team rare dual fluency across enterprise consulting rigour and practical AI deployment.
Archetype brings together senior strategy and AI expertise to help professional services firms and ambitious businesses move from uncertainty to clarity — fast. Whether you are a twenty-person law firm or a PE-backed business with a hundred employees, the work looks the same: understand what is actually happening, identify where the value is, and build something that sticks.
Background
What this means for your firm
— The team has navigated the governance conversations from the inside, not just advised on them from the outside.
— When it comes to partner resistance, regulatory sensitivity and ungoverned tool adoption, these are not hypothetical problems for us.
— We work with firms of all sizes. The challenges are the same. The approach is always practical, always fixed fee, always focused on outcomes rather than process.
"I started Archetype because I kept having the same conversation — smart people at serious firms who knew AI mattered but couldn't find anyone who had actually done it from the inside. That's the gap Archetype fills."
— Harriet Bishop
Archetype works with a small number of firms at any one time. If you're thinking about AI and want to talk to someone who has been in the room, the discovery call is the right first step.