About
A boutique AI practice. Not a corporate consultancy shop.
From hospitality groups to PE portfolios to individual leaders: same method, no account-management layer in between.
Led by Harriet Bishop
Founder
Where the method comes from
Built from inside, not read about.
Built from inside: MBB, EY-Parthenon, an independent investment bank, and ModelML (YC-backed). I've sat inside strategy consulting, inside a bank and inside an AI company | Archetype is built from that, not from a framework I read about.
It's why the work is practical rather than slideware. I know which recommendations survive contact with a real operating team, a real budget cycle and a real risk function: and which ones quietly die in the first month.
: Harriet Bishop, Founder
What boutique means here
Four things we won't trade away.
01
Senior people, always
The people who scope the work do the work. No juniors learning on your engagement, no account-management layer relaying messages.
02
Small by design
Not a firm that is still scaling into something bigger. Deliberately small, deliberately selective about what we take on.
03
Fixed fees
Bespoke doesn't have to mean unpredictable. Scope and price agreed up front: no day-rate drift, no open-ended retainers.
04
Work, not slideware
The test is whether a team does something different on Monday. A deck that sits in a shared drive is a failed engagement.
Who it's for
Five segments, one method.
Hospitality, retail, individuals, enterprise and startups. The vocabulary changes; the diagnosis, the shortlist and the fixed fee don't.
Start where it's cheapest.
Four minutes for the diagnostic, or a note if you'd rather just talk it through.