Your people are already using AI. The question is whether you're directing it.
Archetype helps professional services firms get control of AI and turn it into competitive advantage. Fixed fees. Practical outcomes. No fluff.
The problem
Most firms don't have an AI problem. They have a focus problem.
Your people are already using unapproved tools on live matters. Without governance and a clear roadmap, AI becomes risk not opportunity.
Archetype helps you understand what's happening, prioritise where it creates value, and build the capability to execute.
Inside the work
Actual working sessions, not generic consulting theatre.
Services
Six ways to work together.
AI Risk & Opportunity Audit
Price on request
Four weeks. Fixed fee.
AI Strategy Engagement
Price on request
Six to eight weeks. Board-ready.
Fractional AI Director
Price on request
Two days per month. Senior oversight.
AI Foundations Workshop
From £0
Half-day. Up to 15 people.
AI Market Update
£0
Ninety minutes. One-off or quarterly.
AI Executive Coaching
From £0
Single sessions or programmes.
Practices
One firm. Seven industry practices.
Archetype's method is the same in every sector. The language, the workflows and the priorities are not. Pick the practice that fits your firm — each is a focused specialist team under the Archetype parent brand.
Practice
Legal
For law firms and in-house teams.
Explore practice →Practice
Health
For clinics, dental, aesthetics and private healthcare.
Explore practice →Practice
Property
For agents, managers and developers.
Explore practice →Practice
Talent
For recruitment, search and HR teams.
Explore practice →Practice
Creator
For creators, coaches and personal brands.
Explore practice →Practice
Construction
For construction, trades, architecture and interiors.
Explore practice →Practice
Commerce
For e-commerce, retail and consumer brands.
Explore practice →Method
A simple sequence that gets firms to clarity.
01
Diagnose
Understand what's already happening across teams and tools.
02
Prioritise
Identify where AI creates real commercial value.
03
Roadmap
Sequence the work in a plan partners can back.
04
Embed
Build the capability so change holds after we leave.
Who it's for
Firms where AI is already happening — directed or not.
- Law firms
- Accountancy practices
- PE portfolio companies
- Founder-led businesses
- Operators and COOs
- Investment teams
What we believe
01
AI should start with workflows, not tools.
02
Strategy only works if it changes what teams do next.
03
The best AI opportunities are commercial and human-centred.
Ready to find out where AI is already happening in your business?
Signals
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