Hospitality
3 workflows
AI agents for bookings, rotas and demand forecasting.
AI consultancy and implementation · London, the North West and UK-wide
Turn AI into measurable business value.
Less admin. More capacity. AI built around your business, with fixed fees and a clear plan.
Where AI earns its keepEnquiries
Today
Every guest email answered by hand, often the next morning.
With AI set up properly
A draft reply in your voice, ready for a quick check.
Who we work with
Core sectors
I run a hotel or venue
Every guest enquiry answered in minutes, in your voice
HospitalityI run a shop or consumer brand
Half the time on customer emails and product copy
RetailI run a law firm or accountancy practice
Use AI without risking client confidentiality
Law and accountancyAlso working with
Established organisations
Strategy, governance and senior AI oversight
Founder-led businesses
Build capability before adding headcount
Schools, colleges and public bodies
Staff training first. Tools built when needed
Senior leaders and executives
One-to-one AI coaching for leaders, usually paid by the business. Published prices, no scoping call.
Start with the Audit
One call. A clear plan.
The AI Audit identifies your risks, worthwhile opportunities and what to do first.
Fixed fee: £450
60–90 minute video call
Roadmap within 7 days
No obligation afterwards. Where it fits, we build bespoke, proprietary AI owned by your business.
Book your AuditRecent client work
What we’ve delivered
Leadership
2 CEOs coached
One-to-one coaching on using AI in their work.
Automotive
1 reception agent
Built for an independent garage’s front desk.
Small law firm
AI risk and opportunity audit, with a written roadmap.
Startup
Independent assessment of an AI vendor.
Real engagements, anonymised. These are deliverables, not savings figures.
Illustrative value, not client results
What could your time be worth?
230 hrs
Annual team capacity freed
£5,750
Value of that time per year
18 hrs
Capacity equivalent to the £450 Audit fee
46 working weeks. Capacity value, not guaranteed savings or revenue.
How time becomes financial value
Revenue depends on using freed time for paid work, bookings or sales. Cash savings require costs to actually fall. These figures are illustrations, not measured client results.
Who you'll be working with
Archetype is run by Harriet Bishop. She spent her early career in strategy at BCG, EY-Parthenon and Kaiser Associates, then built AI products at a YC-backed startup and led AI work inside a global investment bank. She holds an ICAEW Certificate-level qualification and works from offices in London and the North West, with clients across the UK.
We bring in subject matter experts and AI specialists from our network when a project needs them.
More about ArchetypeHow we approach AI
01
Buying everyone a ChatGPT licence isn't a strategy. Someone still has to decide what it's for.
02
You can't automate a workflow you haven't mapped. Start with what people actually do all day.
03
Automate the mechanical parts. Free your people for the judgement a model can't do.
Free AI snapshot
Find your next AI move.
Seven questions. A readiness score. Three priorities for your business.
A quick self-assessment. For a full plan, book the £450 Audit.
Your AI snapshot
7 questions · 4 minutes01 / 07 · Your business
How big is your team?
Count everyone, including part-time and contract.
The questions everyone asks first
Yes. We help you choose worthwhile tasks, fit tools to your workflows and set safe-use rules. The value is in how the business uses AI, not simply having access to it.
We work alongside them. They look after licences, security and systems; we focus on workflows, business value and adoption, often using tools you already pay for.
Repetitive questions, documents or admin are a useful starting point. The Audit will tell you honestly if AI isn't worth pursuing yet.
To choose the right work before buying tools. £450 covers a 60–90 minute video call and a written roadmap within a week. No obligation afterwards.