Your people are already using AI. The question is whether you're directing it.
Archetype helps professional services firms get control of AI and turn it into competitive advantage. Fixed fees. Practical outcomes. No fluff.
Built from inside
The problem
Most firms don't have an AI problem. They have a focus problem.
Your people are already using unapproved tools on live matters. Without governance and a clear roadmap, AI becomes risk not opportunity.
Archetype helps you understand what's happening, prioritise where it creates value, and build the capability to execute.
Inside the work
Actual working sessions, not generic consulting theatre.
Services
Six ways to work together.
AI Executive Coaching
From £750
Single sessions or programmes.
AI Team Training
From £1,200
Market updates and workshops.
AI Risk & Opportunity Audit
Price on request
Four weeks. Fixed fee.
AI Strategy Engagement
Price on request
Six to eight weeks. Board-ready.
Fractional AI Director
Price on request
Two days per month. Senior oversight.
Method
A simple sequence that gets firms to clarity.
01
Diagnose
Understand what's already happening across teams and tools.
02
Prioritise
Identify where AI creates real commercial value.
03
Roadmap
Sequence the work in a plan partners can back.
04
Embed
Build the capability so change holds after we leave.
Who it's for
Firms where AI is already happening — directed or not.
- Law firms
- Accountancy practices
- PE portfolio companies
- Founder-led businesses
- Operators and COOs
- Investment teams
What we believe
01
AI should start with workflows, not tools.
02
Strategy only works if it changes what teams do next.
03
The best AI opportunities are commercial and human-centred.