01
Listing & contract drafting
Faster, on-brand listing copy, particulars and standard contracts — with the controls to keep tone, accuracy and compliance under control.
ArchetypeProperty practice
Property practice
AI is moving faster than the property market is. Most agencies are guessing.
Archetype helps estate agents, managers and developers use AI where it actually shifts the numbers — lead conversion, listing quality, and the cost of running the back office.
Built for
Independent estate agents·Block & lettings managers·Developers & build-to-rent·Directors & heads of ops
The gap
Ambition is not the problem. Direction is.
Negotiators are using AI to write listings, BD teams are trialling outreach tools, and nobody is measuring whether any of it is working. Without a plan, you get a patchwork of subscriptions and a brand that sounds like everyone else.
Archetype helps you understand what's already happening, decide where AI creates real value, and build the capability to execute — sector-specific, plain-spoken, no AI hype.
How AI works in property
Six functions where AI is changing the work.
We work across the practice, not on a single tool. These are the six places we focus — translated into the workflows your team actually runs.
02
Area, comparable & planning research
Comparable evidence, area write-ups and planning history pulled together in minutes, not half a day.
03
Enquiry handling & viewings
AI-assisted enquiry response, qualification and viewings booking, with handover to negotiators at the right moment.
04
Portfolio & yield reporting
Clear reporting across portfolios, schemes and developments — yield, voids, arrears and pipeline at a glance.
05
Tenancy & maintenance workflow
Tenancy admin, renewals, deposits and maintenance triage automated end-to-end with clear escalation rules.
06
Property marketing & lead gen
Vendor acquisition, landlord BD and scheme launches supported by AI-assisted content and targeting that respects the brand.
How we work with estate agents, property managers and developers
A clear ladder. Start where it fits.
AI Risk & Opportunity Audit
Four weeks · Fixed fee
From £4,500
A complete picture of where AI is already being used, what risk it creates, and where it can create commercial value.
View audit details →AI Strategy Engagement
Six to eight weeks · Board-ready
Fixed fee
A prioritised, sequenced AI strategy and roadmap your leadership team will back and your operators can execute.
See engagement →Fractional AI Director
Two days per month · Rolling
£5,000 / month
Senior AI oversight without a full-time hire — embedded with your leadership to keep direction, governance and pace.
See retainer →Property practice
Find out where AI is already happening in your business.
Get in touch, no slides. We'll tell you honestly where to start — and whether we're the right fit.